Tongcheng-Elong is an innovator and market leader in China's online travel industry. According to iResearch, Tongcheng-Elong ranked third in terms of GMV in China's online travel market in 2017. According to a survey conducted by iResearch in April 2018, “Tongcheng-eLong” ranked 2nd in China’s online travel industry in terms of brand awareness. Tongcheng-Elong is the combined business resulting from the merger of Tongcheng and eLong, the leading OTAs in China.
Tongcheng-Elong is a one-stop shop for users' travel needs. With the mission of "make travel easier and more joyful", Tongcheng-Elong offers a comprehensive and innovative selection of products and services covering nearly all aspects of travel, including transportation ticketing, accommodation reservation and various ancillary value-added travel products and services designed to meet users' evolving travel needs throughout their trips primarily through our online platforms, which comprise our Tencent-based platforms, our mobile apps and our websites and WAP.
As a technology-driven company, by leveraging big data and AI capabilities, Tongcheng-Elong can better understand the preferences and behaviors of users and provide them with customized products and services. Through our in-depth understanding of the user experience and advanced technological capabilities, Tongcheng-Elong has been revolutionizing what consumers expect from the online travel industry, making the entire travel process more convenient, personalized and enjoyable than ever.